The real estate war zone:

The real estate war zone: Part 1 | Inman



Buyers and sellers don’t care about NAR; buyers and sellers care only
about their needs and what happens for them at the transaction level.

Buyers, however, don’t care about franchise names (only 3 percent noted
that company affiliation was important to them, NAR survey 2013). Buyers
and sellers don’t use franchise websites; the top five franchises
combined receive only about 2 percent of real estate portal traffic
searches.